About us

Owners Reba and Lars Braschnewitz invite you to visit the smiling faces and knowledgeable staff at their new garden center. Make the stop at the Mercantile part of your adventure to Door County.

They are nestled behind tall cedars on 5 acres located one mile south of the Walgreens in Sturgeon Bay on the corner of Emerald Dr. and County Road S. This garden center is minutes away from downtown shopping, local restaurants, pubs, and the Target.

Newly constructed and opening this Summer is the Sterling Mercantile gift shop. Browse inside this unique building which has been retro fitted from a 64,000-bushel grain bin. Inside you will find your soon to be favorite selection of delicious baked goods, jellies, jams, preserves, cheese, chocolate, fudge, fruits, and vegetables and much more. 

Spread the love. smiles. beauty. laughter.

Reba Braschnewitz has always dreamed of owning a garden center. Her fascination with flowers and nature started when she was a little girl. It inspired her to go into the horticulture field and from there became a certified florist. 

She is a champion of different and unique things, which is how the grain bin was first conceptualized. Taking in the kitschy, the boho, the odd and marrying that with the most organically Door County.  

To compliment her vision her team is more than just a team, they’re family. Stop by and pay a visit to the Mercantile and feel like a special part of the family Reba has built today!!